
One last picture quality feature of the 55OLED807 worth mentioning is its anti-screen burn technology. Philips' relatively new enthusiasm for working with third parties on picture settings finds the 55OLED807 carrying support for the IMAX Enhanced format available from a few 4K Blu-rays and Disney+ streams, and a Filmmaker Mode preset that's been calibrated in conjunction with the UHD Association with a view to giving images a particularly accurate look. Of course, in LCD's case this brightness comes at the expense - even with Mini LED models - of much-reduced local light control.
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Some of the latest, more expensive EX plus heat sink panel designs are now turning in measurements above 1000 nits, and some LCD TVs are hitting upwards of 2000 nits. To put some numbers on this, its brightest measurement on a 10% white HDR window is 863 nits in its punchiest Crystal Clear mode. Though it is also, despite the EX panel, constrained versus premium LCD TVs when it comes to peak brightness. Since the 55OLED807 is an OLED TV, it enjoys the natural local contrast and wide viewing angle advantages associated with this self-emissive technology. However, the OLED807 does not get the so-called ‘Royal' EX panel found in Philips' new higher-end OLED937 TVs, which adds a heat sink to enable even more brightness.

Naturally the latest P5 system takes into account the extra brightness potential of the new EX panel, in figuring out how best to handle HDR sources.
